Whomever was the marketing genius that thought up the 100 calorie pack should get the next Nobel Prize for marketing. I thought it was a great idea to package snacks into 100 calorie bundles. When it started out, it was things like baked crackers and pretzels. I could live with that (as if I had a choice.) 100 calories is not going to kill any diet, so long as you don't eat a dozen packs in a sitting.
I started to notice the creep of some less healthy 100 calorie packs in the past few months. I've seen packs of Doritos and Baked Cheetos.
It gets to a point that you have to look beyond the calories into thought behind all of this. You can now buy Oreo crisps, Chips Ahoy crisps and Nutter Butter granola bars. All for the small price of 100 calories. The fine folks at Nabisco, who sell these not-so-bad-for-you-if-you-can-eat-just-one cookie packs will even tell you how to burn those 100 calories off. Just click here to find out that 28 minutes of dish washing will burn those 100 calories. (My dishwasher runs a 2 hour cycle -- does that mean that I burn 400 calories by pushing that start button?)
I had to laugh last week when I was in the 7-11 and I saw Milky Way bars packaged into 100 calorie packs. No, not bars, but packs. Two bars, a little bigger than Halloween sized, in a box. Each BAR is 100 calories, each pack has two servings. Is it possible for anyone to eat just one?
My point here is that the people that sell this stuff are playing on our desire for lower calories and it's to the point where 100 calories is nothing. What's 100 calories, after all. It's almost zero!
They're playing on our desire for healthier kids. Do we buy some of these for our kids, well, yes, at least for the snack stuff, not the candy, but I'd rather them eat 300 calories of carrots than 100 calories of Milky Way bar.
Can't wait to see the 100 calorie Thanksgiving Dinner! I'm just saying. . .